Female athletes are trading in their boots for boardroom seats and taking ownership of the games that shaped them. Could these very players who were once governed by the rules of others now be the ones re-writing them?
Athletes as investors signals a shift in the power dynamic of sport, challenging the traditional hierarchies of clubs, federations and governing bodies. It represents a new form of legacy-building and indicates new models of ownership being run by the very people who know the pitfalls and potential. This keynote will explore how the tension between legacy vs profit, access vs exclusion and conflict vs collaboration are all reshaping the future of sport and what this means for the next generation of athletes, fans and global stakeholders.
KEY TOPICS
- Examining how athlete-investors disrupt power dynamics, while also facing scrutiny
- Exploration of the tension between purpose and profit
- Considering who gets to be an investor
- Investigating whether athlete investment in their own leagues provides insider advantage, fuels growth or creates ethical risks that undermine integrity